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Top 5 Digital Marketing Channels Every Business Should Use

shutterstock_305927546Digital marketing is the modern way of marketing your products and services on the internet. However, you should not expect to tap into this type of marketing by simply opening a Facebook and Twitter page. To catch the eye of online customers, you need a solid plan; blind trial and error on various platforms will not work.

Here are the top 5 digital marketing channels that every small business should use:

Digital ads

Digital advertising works in the short term. Just like Bing ads and Google Adwords, digital advertising enables you to connect with online shoppers instantly. The best thing about digital ads is that you only pay up when people click on your advertisement. However, you need to be careful about delivering on your promises.

If you create an honest ad that is consistent with the content found on your landing page, you will get a high ranking on organic search results. Launching ad campaigns when your site is incomplete is not advisable, because you will pay for traffic that does not convert users into customers.

Social media marketing

Every business needs to have an active social media presence. Creating a free profile on Twitter, Facebook, LinkedIn, and Instagram is a great first step. As you interact with your potential customers, you should give them information that they will find useful.

Moreover, high-profile pages usually appear in organic search results. The bad thing about having many social media profiles is that you risk spreading yourself too thin. To avoid this, you should invest in a social media expert.

Invest in SEO

Google processes upwards of 100 billion searches in a single month. With all this search activity, it is easy to see how ranking can be a game-changer for your small business. SEO is the process of improving your site’s organic search engine ranking.

A collection of simple changes to your website can boost your ranking over time. For instance, you should make sure that every page on your website has at least 500 hundred words of great content. Not only does SEO win customers, but it also gets your business noticed.

Email marketing

Although email marketing has been around for a while, it still yields great results. The goal of this type of marketing is to build a list of potential customers for your business. You should create a page that encourages users to leave their emails.

However, you should not bombard your potential customers with ads; launch campaigns that are edifying and effective for building your business brand.

Content marketing

Another effective digital marketing channel is content marketing. When creating content for your website, make sure that it is helpful and fresh. It should grab the customer’s attention by providing them with new information that they did not know.

If a user likes your content, he/she will want to come back for more. For this reason, you should update your site frequently to keep them coming back.